Brand Overview, 2026
do drugs, With Your Friends.
An elevated counterculture
lifestyle brand
Est. May 2026 @dodrugswithfriends Confidential
What we believe
i. Connection Get out of the room
ii. Ritual The moment before
iii. Craft Fewer, made better
iv. Honesty Everyone who gets it, gets it
I
Do Drugs With Your Friends 01 / 09
II
Get people
out of their
rooms.
DDWYF exists for the moment between — the ritual of getting ready, the walk over, the shared lighter. We make objects that mark those moments.
Connection Ritual Craft Honesty
Do Drugs With Your Friends 02 / 09
The Name Do Drugs With Your Friends
DON'T
The name is the provocation.
It's not an instruction — it's a mirror.
Most people read it and immediately know
if they're the kind of person who gets it.
The Campaign
DON'T
A parallel line. Same universe, different frequency. "DON'T" — the counterpoint that makes the name complete.
Handle Status
@dodrugswithfriends
Secured across platforms. Intentionally abbreviated — earned shorthand, not a workaround.
Do Drugs With Your Friends 03 / 09
Aesthetic & Identity Do Drugs With Your Friends
Color Palette
Earth
& Rust
Rust Terracotta
Cream Paper
Near Black
Tobacco Brown
Single ink on cream. The palette of a well-worn notebook.
Logo Direction
Stacked,
Simple
do drugs, With Your Friends.
Mixed register — grotesk lowercase meets serif italic. The tension is the logo. No icon needed.
The Persona
The
Connector
Aware knows what's good
Present shows up, stays
Dry no performance
Generous always shares
Do Drugs With Your Friends 04 / 09
Products Do Drugs With Your Friends
Six objects. Made for the ritual of going out. Every SKU earns its place or doesn't ship.
i. Wallet slim bifold, tobacco leather
ii. Dopp Kit waxed canvas, travel essential
iii. Hat structured 5-panel, no logo
iv. Lighter brass sleeve, Bic insert
v. Camera Strap vegetable-tanned, universal fit
vi. Glasses Case rigid shell, magnetic close
Do Drugs With Your Friends 05 / 09
Go-To-Market Do Drugs With Your Friends
01
Anonymous
Presence
No face behind the brand, at first. Let the objects speak. Minimal Instagram — no reels, no talking heads. Just the thing itself.
Phase 1 — Launch
02
Limited
Release
Edition drops, never restocked in the same colorway. Scarcity as honesty — we make a run, it sells out or it doesn't. No faking demand.
Phase 1–2 — Ongoing
03
Pop-Ups
& Collabs
Four target cities: NYC, LA, Chicago, New Orleans. Find the right bar, the right venue. Show up, sell, leave. Collabs with adjacent brands who share the ethos.
Phase 2 — Late 2026
Do Drugs With Your Friends 06 / 09
III
Short Film — Brand Anchor
The night before
the morning after.
A short, no-dialogue film. Inspired by Scorsese's texture — the close details, the ambient score, the hands, the objects. Not an ad. A document of a night.
Setting A
An apartment, getting ready
Setting B
The street, after midnight
Sound
Ambient. No voiceover.
Do Drugs With Your Friends 07 / 09
Reference Brands Do Drugs With Your Friends
We study how great brands earn trust — quietly, slowly, without explaining themselves.
i. Tan France Taste as north star. Never trends, always considered. Voice
ii. Craig Hill Restraint and material honesty. Says less, means more. Design
iii. RRL Object as artifact. Every piece has a history before it ships. Product
iv. Buck Mason Basics done correctly. No apology, no hype. Retail
v. Hermès The long game. Quality so obvious it never needs advertising. Longevity
vi. EOT Community before commerce. The spirit of what DDWYF can become. Community
Do Drugs With Your Friends 08 / 09
V
Edition No. 1 — 2026
do drugs, With Your Friends.
Est. May 2026 @dodrugswithfriends 3 Hero SKUs 4 Pop-Up Cities
Everyone who gets it, gets it.
Do Drugs With Your Friends 09 / 09